Surveillance capitalism fatigue is high but behavior has not changed
The 'Everything you do is being recorded' thread has a comment that captures the mood precisely: Obama was promoting 'The Age of Surveillance Capitalism' seven years ago, industry insiders knew since 1999, and almost everyone the commenter knows still carries a cellphone and drives a connected car. The knowledge-behavior gap is not a new observation, but the thread is thick with people who are clearly exhausted by it.
The pattern across this thread and the AI threads: there is a growing gap between what technically literate people know about data collection and what they actually do about it. The EFF ad idea in the thread ('depict corporations as a creepy person stalking someone') reflects a desire for the framing to shift from abstract policy debate to visceral disgust.
This frustration is a product opportunity that has been announced and failed many times. Privacy-preserving alternatives keep launching and keep struggling with distribution and UX, which suggests the problem is not awareness.
So what?
Founders building privacy-first products need to solve for behavior change, not awareness. The market already knows the problem. What it does not have is a product that makes the private choice as frictionless as the surveilled one. That is the actual design challenge.